La Mirada, CA- October 14, 2014 - Green Wave Ingredients (GWI) announced at its Annual Supplier Conference during SupplySide West that it would be launching the first-of-its-kind e-commerce platform in the first quarter of 2015. With more than 70 suppliers, customers and media representatives in attendance, GWI described the platform with a focus on customer value and an enhanced sales network. The move comes at a time when GWI is experiencing success in its offline operations, and is expanding into an almost 0 billion e-commerce sector.
Natural Products Insider magazine published this information in their energy ingredients buyer's guide: "According to SPINS, a leading information provider for the natural and specialty products industry, sales of 'vitamins and supplements marketed for energy support' tallied nearly USD 0 million in the U.S. natural and conventional outlets for the 52 weeks ending May 11, 2013. In an August 2011 survey of 2,355 U.S. adults, the Natural Marketing Institute (NMI) reported 57 percent treat a lack of energy/ fatigue with "supplements for energy". With everyday demands increasing and time stubbornly remaining at 24 hours per day, the energy drink market will grow[...]The energy category is buzzing with potential." (Source: www.naturalproductsinsider.com). According to data from the energy drink market, we see two years of 17% increases in 2012 and 2013 with a continuous uptrend.